finding good unites a small community of people who are committed to reconnecting with nature and the simplest parts of our humanity.
finding good is a non-profit aiming to prove that becoming a better, more conscious, and socially responsible person is as easy as the click of a button. By joining finding good, you are already committing to self-improvement by 1. giving to charity (100% of your membership fees are donated to the National Literacy Trust); 2. engaging in dialogue with others and cultivating your mind through the book club; and 3. connecting with the natural world and the community around you through volunteering opportunities.
Inspired by the Buddhist principle of “interbeing” — the belief that everything in the universe exists in tandem, and that there is no independent state of existence — finding good is our interminable journey of finding goodness again, and making an active effort to be better.
Each month, we come together to read a fiction or non-fiction book or poem that explores human nature and/or the natural world in a meaningful way, dedicating a moment out of our busy lives to breathe, reflect, and re-prioritise. Upgraded members also receive extra benefits including monthly supplementary materials, to spark deeper understanding of and greater engagement with our monthly reads: from extra reading recommendations and relevant journal articles, to podcast episodes, artworks, films, music, YouTube videos and more.
At the end of the month, we host an in-person meeting in London (with occasional options to attend online, although this is not guaranteed) where everyone can partake in discussion and share their thoughts freely and openly. We invite guest speakers — usually academics who have written extensively on the novel — to join us for these informal meetings, so that members can discuss the novel in greater depth with them and clarify any questions they may have had whilst reading.
Please click here or reach out to us through email (contact@finding-good.org) or Instagram with questions, feedback or collaboration opportunities.
Aside from the book club, members are also invited to sign up for relevant external events, such as retreats, hikes or volunteering opportunities.
Now I see the secret of the making of the best persons,
It is to grow in the open air and to eat and sleep with the earth.– Walt Whitman, “Song of the Open Road”
Volunteering opportunities in London often require a consistent, extended commitment and a complicated application process, going involving multiple steps including interviews, extensive background checks, lengthy job-style application forms and more. We recognise that a lot of young people who are busy and working still want to volunteer, but are often deterred by this.
finding good aims to streamline this process for our members, so that all you have to do to volunteer is to sign up through us with your name and contact information. We do the rest — we reach out to and work with various charities across London to arrange group volunteering opportunities, so that you don’t have to go through the usual application processes or commit to an extended time period, allowing you to volunteer on a one-off basis whenever you are free.
There are opportunities for members to contribute to our blog, “on paper.”, either by signing up to be a regular writer/editor, or by making or responding to an article pitch. See more about becoming a writer here.
Members can also submit their photographs and artwork to be posted on our site or social media by emailing contact@finding-good.org. Please format your subject line as “MEDIA_firstname_lastname” when sending your submission.
finding good promotes self-improvement and connection through reading widely, participating in in-person activities, and engaging in stimulating conversation with others. At its core is the book club, aiming to broaden perspectives and bring people together through shared reading, discussion, and charitable giving, with all membership proceeds going to supporting literacy.
A lot of the self-care and self-improvement rhetoric nowadays is capitalist and commercialised, whereby even personal growth is marketed like a product to us. This rhetoric tends to promote self-centredness and individualist thinking, neglecting the wider “we” in favour of the singular “I”. All too often, we are told that we don’t owe anyone anything. finding good aims to change this thinking and realign our focus, shifting away from the self and back onto the truth of collective existence. This community is for those who understand that caring for those around us is a crucial tenet of self-love and self-care.
The idea is simple: by committing to finding good and improving yourself, you will already be doing a real good deed, as 100% of your membership fees will go to supporting the National Literacy Trust.
our story
The idea for finding good was born during a trip to Namibia in the summer of 2025. Having grown up in the bustling cities of Hong Kong and London, it was my first time being in such all-encompassing proximity with nature, and experiencing such total vastness. On the first two days of our trip, I saw all sorts of animals come together at the watering hole, as our guide explained to us the ways in which they worked together to survive. Wildebeests and zebras, for example, shared a symbiotic partnership — the former, contributing their sense of smell, and the latter, their sight. They tended to travel together, he said, because they can make up for each others’ deficiencies and be better guarded against predators — and sure enough, we saw this to be true over the duration of our trip. This was the first moment on the trip that I was shown the wonderful ways in which nature, animals — everything, really — instinctively, naturally, work together, all the time.
Ours was an incredibly serendipitous journey. One day, travelling through the Namib desert, we came across a humpback whale that had recently died and washed up ashore. As a lone seagull surveyed its magnificent form from above, two seals engaged in passionate (and loud! they were having fun) sex twenty feet ahead. I made a joke about the circle of life — one life ending while another is being conceived — but there was something honestly awe-inspiring and quite moving about the two scenes occurring before us, if you think about it. It is the circle of life, in action — how much we have in common with these animals, how small we are, and how blessed I felt in that moment, to be able not only to exist, but to intellectualise the miracles of our existence. The Namib desert seemed to stretch endlessly, and it was the most liberating feeling to run with my bare feet in the warm sand, sun pulsing down onto our backs while the ocean breeze cooled us, so grateful to be alive at the same time, in the same plane as all of this.
All this to say, we all exist together, with animals, with nature, in this one great, wide world. There is not one of us that can exist independently or individually. We are composed of the world, the water we drink, the food we eat, but we, too, make up the world around us, are part of that ecosystem that gives back into the universe just as we gratefully take away. It is only natural to come together, to relish in our togetherness, and aim to do as much good as we can for this incredible world around us. We have a duty — to each other, and to ourselves — to do it.
At its core, finding good is about connecting with other people, and staying grounded, motivated, by our collective duty to do good deeds for each other and ourselves.